Seattle, washington

I am Ana Sofía

A POSITIVE AND INCLUSIVE PROBLEM SOLVER. 

 
 
 
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Process

My design thinking

 
 

strategy

Product definition

Identify business opportunity. By understanding the business needs, strategy, and the problem they are trying to address, one can start defining the product's direction. It is by looking at the differentiator that your product can bring to the market and create experiences for it.


discovery

Discover the user's needs

Empathize with the persons pain points, Researching and analyzing the user's pain points and user's needs will help direct what kind of over all user experience will be most valuable.


ideate

Create concepts

Collaborate to ideate with team members and partners. Through collaboration, which brings multiple perspectives together, one can make better design decisions. When ideating, I make sure to collaborate with other disciplines, teams, and partners in order to understand the technical constraints and dependencies.

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prototype

Validate design

Validate solutions with customers and persons who will use the product. Showing customers potential solutions helps verify the hypothesis. By prototyping the best design solution, I conduct usability tests. After discovering the user's feedback, I iterate on the concepts accordingly and hand it off to development.

 

 
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My core

Values

 
 
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Inclusive and Belonging

I believe that with diversity and inclusion one can generate a good team culture where innovative solutions will surge. When people feel that they belong and can be their most authentic selves, magic happens. I am an inclusive leader and always carry this through my day.

According to Gallups Strength’s finders, I have Woo as a strength. People with Woo get satisfaction from breaking the ice and making a connection with someone.

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Curiosity and Optimism

By nature, I am an optimistic person. I see the two sides of the coin in every situation. My curiosity helps me see/search both sides. I tend to focus on the positive part. I usually try to make the atmosphere lightweight and heartwarming by listening, bringing trust, and mostly laughter.

According to Gallups Strength’s finders, Positive, Adaptability, and Restorative are my top strengths. People with Restorative are good at figuring out what is wrong and resolving it.

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Fairness and Harmony

With my curiosity, I see both sides of the situation. This brings me to take a logical approach by focusing on fairness and benefit of the doubt. I always prefer harmony than conflict. However, when something it is not fair or others are not being heard, I am not afraid to step in and speak up.

According to Gallups Strength’s finders, I have Belief as a strength. People with Belief protects others by standing up and speaking up for them and ensures that every procedure in the organization is ethical.

 
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a little bit of 

My skills and work

 
 

User Experience / Design Research / Design Thinking / Interaction Design / Visual Design / Mixed Reality / Accessory Design / Industrial Design / Storytelling / Holistic Approach / Leadership / Collaboration / Creating Consensus / Rapid Prototyper

 

Microsoft Copilot Studios

Principal designer | Mentor | Strategic design | Generative AI | LLMs | Agents | Private Preview

Microsoft Power Automate Process Mining

Vision and shipped product | Led and managed design for Microsoft Power Automate Process Mining | AI

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Microsoft D365 Sales

Vision | Defined the vision and features for Relationship Intelligence | AI

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Microsoft D365 Sales

Collaboration UX | Led the new features for collaboration for Sales | Communication

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Microsoft D365 Layout

Strategy | Defined strategy for the product roadmap | MixedReality

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Microsoft D365 Layout

Vision | Led and define the vision for the collaboration scenarios | MixedReality

 
 
Design is about making simple user-centric experiences
— ana sofia gonzalez
 
 
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