Microsoft Power Automate Process Mining
Shipped Power Automate Process Mining Process from Private Preview to General Availability. Our goal is for users to understand and improve their process. Customers can simplify how they work by discovering workflow bottlenecks and automation opportunities through our products by utilizing process and task mining and leveraging the Power Platform.
My Role
Design Lead pushed our process mining capabilities into GA, increasing adoption for current features, and delivering a vision and integration of our acquisition, Minit.
product design Lead and manager
Led the shipped ux features for our adoption funnel 2021 Private Preview, and created multiple visions as well as product scope scenarios for our Public Preview 2022 and GA our product in 2023 with Generative AI.
⭐️ Product Vision
🎨 Concepting
🧭 Customer Journey Map
👤 Personas
🖌 Wireframing
🧩 Prototyping
✅ Usability Test
🙌 Customer Validation
🖼 Visual Design
💬 Content Designer
1 General Manager, Product Owner
1 General Product Manager
1 Principal Group Engineer Manager
6 Engineer managers (50+ eng)
7 Product managers
1 UX researcher (Led)
1 Product Designer (Managed)
1 Content Designer (Led)
Impact
4x
Creative team growth
53x
VA MAU
4x
MAU
3
Product integrations
Leader
Gartner’s Magic Quadrant
Team
Hired and onboarded: 1 designer, 1 researcher, 1 content designer
Created collaborative environment for cross disciplines
Influenced product strategy
Product
Increased product VA MAU from 14k to 80k
Delivered vision for spoke app influencing product strategy, planning, and release
Ensure merging of acquisition follows Microsoft pattern and style guidelines
Led branding of our new logo and desktop app
Led product design for Private Preview, Public Preview and General Availability
Led the integration of Generative AI into the product
When I came to this team in August 2021, they needed to prove quickly the business need and user need of the feature product in order to get the headcount we needed to succeed in this new market. We had prove that what was shipped worked, that users “need” process mining, and there is a market fit.
In between all of this, the product/eng team grew from 17 people to 100 people, and I hired a designer, research, and content designer. As well, we acquired a company, named Minit. New challenges arose with the acquisition and growing so fast in less that 6 months.
Opportunities
Discover the why in our funnel pain point and our differentiator
Ship over 12 features, competitor analysis, user journeys
Build a creative team
Increased creative presence into product process influencing product and enhancing a collaborative environment. Providing clarity to the creative team.
Influence product strategy for the Microsoft ecosystem
Customer journey, drove persona definition, defined multiple visions. The Generative AI vision influenced Satya to ship our product for General Availability.
Similar projects
Design manager values:
Coach and care
“You have reached out to other leads and groups to collect and compile best practices and successfully created a smooth onboarding experience for her. You are investing time and effort to help her gain and build up her technical skills as well as helping her to network to learn more from other designers and disciplines, job well done and thank you for your care to form a diverse and inclusive team. Looking forward to having more designers/researcher/content designer joining your team to benefit and learn from your inclusive methodology and grow alongside you.” Design Studio Manager
"My manager is very transparent about business goals, growth developments, and areas where I can grow and improve my skills over time. Ana Sofia has helped me successfully onboard and given me the tools/resources I need to do my work efficiently. She is very friendly and easy to talk to, making it clear that I can ask for help and encourages my ideas." Designer Report
Inclusive
“I always appreciate how you promote Inclusive practice and behaviors, whether it is internal by Including tetrads or external working with customers and partners. Keep up the great work, by modeling and coaching others. This will benefit every individual in your immediate team as well as partners and groups that you interact with.” Design Studio Manager
Product impact
Customer centric leader
“Ana Sofia is an amazing leader who champions the customer and has helped provide a delightful and useful experience to the customers across multiple process mining features. I greatly value her collaborative mindset, design expertise and deep commitment to the product and customer.
It was a delight working with her for various features and especially power automate integration to make sure that the right user experience was provided to the customer to meet their needs. As an example, for power automate integration we far surpassed our engagement goals demonstrating that the customer resonated with the user experience.
I also value her ability to balance the product technical constraints with the right customer experience and her diligence in building the right design team to scale the process insights team impact.” Principal Product Manager Lead