Microsoft Power Automate Process Mining
Shipped Power Automate Process Mining Process from Private Preview to General Availability. Our goal is for users to understand and improve their process. Customers can simplify how they work by discovering workflow bottlenecks and automation opportunities through our products by utilizing process and task mining and leveraging the Power Platform.
My Role
Design Lead pushed our process mining capabilities into GA, increasing adoption for current features, and delivering a vision and integration of our acquisition, Minit.
product design Lead and manager
Led the shipped ux features for our adoption funnel 2021 Private Preview, and created multiple visions as well as product scope scenarios for our Public Preview 2022 and GA our product in 2023 with Generative AI.
⭐️ Product Vision
🎨 Concepting
🧭 Customer Journey Map
👤 Personas
🖌 Wireframing
🧩 Prototyping
✅ Usability Test
🙌 Customer Validation
🖼 Visual Design
💬 Content Designer
1 General Manager, Product Owner
1 General Product Manager
1 Principal Group Engineer Manager
6 Engineer managers (50+ eng)
7 Product managers
1 UX researcher (Led)
1 Product Designer (Managed)
1 Content Designer (Led)
Impact
4x
Creative team growth
53x
VA MAU
4x
MAU
3
Product integrations
Leader
Gartner’s Magic Quadrant
Team
Hired and onboarded: 1 designer, 1 researcher, 1 content designer
Created collaborative environment for cross disciplines
Influenced product strategy
Product
Increased product VA MAU from 14k to 80k
Delivered vision for spoke app influencing product strategy, planning, and release
Ensure merging of acquisition follows Microsoft pattern and style guidelines
Led branding of our new logo and desktop app
Led product design for Private Preview, Public Preview and General Availability
Led the integration of Generative AI into the product
When I came to this team in August 2021, they needed to prove quickly the business need and user need of the feature product in order to get the headcount we needed to succeed in this new market. We had prove that what was shipped worked, that users “need” process mining, and there is a market fit.
In between all of this, the product/eng team grew from 17 people to 100 people, and I hired a designer, research, and content designer. As well, we acquired a company, named Minit. New challenges arose with the acquisition and growing so fast in less that 6 months.
Opportunities
Discover the why in our funnel pain point and our differentiator
Ship over 12 features, competitor analysis, user journeys
Build a creative team
Increased creative presence into product process influencing product and enhancing a collaborative environment. Providing clarity to the creative team.
Influence product strategy for the Microsoft ecosystem
Customer journey, drove persona definition, defined multiple visions. The Generative AI vision influenced Satya to ship our product for General Availability.
Read more here about specific problems
Problem #1
Increasing Adoption Funnel
Before September 2021
VA MAU 10k | Created process 6
After April 2022
VA MAU 80K
< 1% created a process
Users only have entry point on navigation only
Users have 2 sections on navigation for Process advisor. They would go to processes which was empty
Users don’t know what process mining is
Users don’t know the value of process mining and task mining
Users get confused of Process Advisor inside PowerAutomate. They think Process Advisor is part of a made up “flow”
Identify the why
Why Process Insights?
What are the business needs?
Who are the users
What are the user needs
What is value for the users
How does our product work?
I looked at our product. There was no product flow map, so I decided to create it for clarity, and understand how to onboard people in our product.
Identifying who our users are by looking at competitors, talking to users, and talking to customers such as CAB ( customer advisory board at Microsoft ).
We (myself, product manager, and assistance of UR) created usability testing of the current concepts from a previous designer.




2. Identify the what
Know that we know what is not working, I created a flow of how we can get visitors to adopt our product and retain. This brought visibility of the different features we can add such as demos and templates to the onboarding experience.
Bring stakeholders together. I created a brainstorm with the engineering and product team to align on our true differentiator. This would be brought up for creating our product value on the onboarding experience.
3. Identify the how
Ideations and experimentations
Discoverability and value
Exploration on contextual information and usability testing
Usability feedback:
Activity that takes the most time, and going downwards
If there was a summary on the details page. Where the painpoints are, and click from there and take me straight to the process insights. Keep it different from runs. Process Insights, should be highlighted more, not just in corner, the connection and details is not daily basis, I would prefer to see process insights more often and highlighted. How frequently I would like to see it.
“I would like to see a summary, how much time the flow is taking. Average time of flow. And then what is the task that is taking most task on my flow. Avergage time and this task taking the most time.”
Go through the processes, the flow, look at times, would be interested in seeing actions. Heat map , the longer time durations . Discover bottle necks. Variants different sensitivities
“I like the way the average case duration is how much time is taking. I like the bottom , showing me the different variants. And which ones are recursive. How much time that variant . I assume here I can check how much time is of variants”
4. Final solutions
Contextual entry point
5 seconds to wow
Telemetry with our shipped designs
Problem #2
Integrate and scale Minit and Process Advisor
focusing on an industry
There was too much ambiguity, no clarity. We wanted to tackle large scale and quickly, but that gave no clarity nor understanding who to focus on, nor which sector, industry, nor scenarios scenarios. We decided to go into the finance sector first.
We needed clarity and alignment on which part of the whole sector to tackle. To start creating alignment, I gathered research from t he finance team, talked to the finance products, and asked where does our product provide most value. At the same time, the pms were creating customer validation on the narrowing. With customer validation and research, I created a customer journey for engineers and product managers to align which personas we are catering too, and how to divide some of the scope of work.


Outcome
✅ Clarity and stakeholder alignment
✅ Influencing engineering semester planning and cost
✅ Feature prioritization
Design manager values:
Coach and care
“You have reached out to other leads and groups to collect and compile best practices and successfully created a smooth onboarding experience for her. You are investing time and effort to help her gain and build up her technical skills as well as helping her to network to learn more from other designers and disciplines, job well done and thank you for your care to form a diverse and inclusive team. Looking forward to having more designers/researcher/content designer joining your team to benefit and learn from your inclusive methodology and grow alongside you.” Design Studio Manager
"My manager is very transparent about business goals, growth developments, and areas where I can grow and improve my skills over time. Ana Sofia has helped me successfully onboard and given me the tools/resources I need to do my work efficiently. She is very friendly and easy to talk to, making it clear that I can ask for help and encourages my ideas." Designer Report
Inclusive
“I always appreciate how you promote Inclusive practice and behaviors, whether it is internal by Including tetrads or external working with customers and partners. Keep up the great work, by modeling and coaching others. This will benefit every individual in your immediate team as well as partners and groups that you interact with.” Design Studio Manager
Product impact
Customer centric leader
“Ana Sofia is an amazing leader who champions the customer and has helped provide a delightful and useful experience to the customers across multiple process mining features. I greatly value her collaborative mindset, design expertise and deep commitment to the product and customer.
It was a delight working with her for various features and especially power automate integration to make sure that the right user experience was provided to the customer to meet their needs. As an example, for power automate integration we far surpassed our engagement goals demonstrating that the customer resonated with the user experience.
I also value her ability to balance the product technical constraints with the right customer experience and her diligence in building the right design team to scale the process insights team impact.” Principal Product Manager Lead